Investing is not easy for the majority of the population, but there is always the pull to try your hand at making money in the stock market. But lately there has been a new investment that has captured the interest of people, and it is Gold. Gold has always been considered the safest way to store money, but it was not accessible to normal people, with only certain firms investing in it, no place to store it and a high price to get into, but his all changed in 2023.

In September 2023 Gold investing was the new trend, and, to many people’s delight, it started being sold at Costco, increasing its accessibility to everyday consumers. It was also a turbulent economic time, when inflation was close to a decades-high and interest rates were at their highest point in 22 years, and so it was natural for those who could to move their money into the precious metal.

The surprising twist in the story is that the demand for Gold as an investment has remained remarkably strong even though inflation has cooled down significantly and there have been interest cuts implemented by the Federal Reserve, further stabilizing the economy. The continued demand for this metal as an investment was accentuated by its renewed popularity and has made the price jump around 33% since January.

On January 1^st the price of Gold sat at $2,063.73 per ounce, and now that we are approaching the end of the year, it is almost $2,800 per ounce and there is no indication that it will come down any time soon, which is good news for early investors at least for now. Those who wish to enter now into the Gold investment train will have it a bit harder.

New investors will have to contend with the usual problems associated with investing in solid assets (where to store it, storage fees if it is in an exchange, purchasing from an accredited source, insurance, etc.), but also with the current price of entry, which is a lot higher than many can afford and there are no guarantees that the amount it will be worth when cashing out is as high as the total expense that you paid, plus inflation.

For those looking to invest right now, there may be a more pressing problem that the long term issues of asset investment, and that is the possibility that Gold price will go down in the next few months, especially in November.

Will the price of gold fall this November?

The short answer seems to be no, but the longer answer involves knowing first and foremost that market predictions are never set in stone and that anything can happen at the drop of a hat and change the entire geopolitical landscape. But at the moment, the situation seems stable enough, and the demand is strong.

Although in the case of Gold a stable situation means an instable one. When there is instability like a presidential election or a war like nowadays, people tend to trust more in solid assets than an even more volatile stock market, giving Gold an additional boost in value.

The results of the general election will likely continue to inform the price of the metal, as the next administration navigates the current conflicts abroad and their new policies on regulating the market, inflation and companies.

As for the raising demand, it does not seem like it is going to drop, especially now that it is made available to more consumers through retailers like Costco, which promptly runs out of bars every time they restock. What will likely change for at least the foreseeable future is the distribution of Gold,

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whereas usually it is governments and financial institutions that have a monopoly, a larger percentage of the available stock may end up distributed amongst everyday consumers.