Adventure recognizes no age boundaries, as demonstrated by the four courageous women over 70 who drive a vintage 1963 Lincoln Continental convertible in WeatherTech’s most recent Super Bowl teaser.
Set to Steppenwolf’s thunderous anthem Born to Be Wild, the exuberant commercial, which was produced by longtime agency partner Pinnacle Advertising, celebrates bravery, freedom, and pleasure.
David MacNeil, the CEO of WeatherTech, highlighted the company’s Super Bowl past and said that this year’s campaign takes an unexpected but very amusing turn.
“With our 12-year history of Super Bowl advertising, the American consumer is familiar with our American-made story,” MacNeil said. This year, we had the chance to make an impression with a surprising and incredibly amusing commercial on the biggest stage for advertising.
An Unexpected Ride on Advertising s Biggest Stage
Directed by Grammy-winning director Joseph Kahn, who has produced music videos for Taylor Swift, Eminem, Britney Spears, and other artists, the commercial transforms a routine commute into an exhilarating journey reminiscent of a music video.
With WeatherTech’s American-made equipment, the women can fully express their wild side while tagging trucks, flirting at stoplights, and celebrating Bingo victory. Below is a 60-second teaser.
Michael Magnusson, CEO of Pinnacle Advertising, said that Kahn’s appointment as director was a conscious choice to give the commercial a music-video vibe.
Magnusson said, “We deliberately brought on Joseph Kahn to give this year’s ad the energy and entertainment value to make a bold splash.” The opportunity to expand on WeatherTech’s legacy with a fresh strategy was an exciting creative challenge because the audience is familiar with the company’s American-made branding.
WeatherTech has a history of Super Bowl ads, many of which highlight the company’s dedication to high-quality American manufacturing.
Notable past ads include the 2020 Lucky Dog campaign, which featured the company’s golden retriever mascot, Scout, and the 2023 We All Win promo, which praised the company’s accomplishments in defying detractors of American manufacturing.
But in addition to showcasing WeatherTech’s goods, the most current teaser presents a fun tale that appeals to viewers of all ages. WeatherTech’s most captivating and unforgettable Super Bowl ad to date is the one that blends nostalgia with a contemporary, daring spirit.
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Eliot Pierce is a dedicated writer for ChiefsFocus.com, covering local crime and finance news. With a keen eye for detail and a passion for storytelling, Eliot aims to provide his readers with clear and insightful analysis, helping them navigate the complexities of their financial lives while staying informed about important local events. His commitment to delivering accurate and engaging content makes him a valuable resource for the community.